From the media systems we have observed, what do you think is the same and/or different from what you have observed in the U.S.?
The white noise of media is around us constantly in every shape and form. We are all connected via mobile devices. Our greatest similarity is we’re taking less time to read advertisements and promotions. We’re in an era where we have a shorter attention span. We want to be visually stimulated. We want to move onto the next biggest thing. Youtube’s recommendation from 2-5 minute videos suggestion now states videos are to be no longer than 30 seconds to 1 minute. I suppose the old saying stands true. A picture truly does stand for one-thousand words. Spain and America both are predominately a visual media society in order to communicate mass media messages.
However, a large difference in Media for both countries is how it’s represented. The American lifestyle of dinner’s and TV is a constant in the background. Spain? When its time for a meal, its a gathering of people to catch up, drink, and enjoy the community. It is all word of mouth. How do you get around Spain if you’re not a local? Well for a few Euro’s you could get a tour guide. Or, simply ask one yourself to get the inside. America has very little to no local shops besides in the downtown areas, as most of the stores are big box corporations–while we bounce from trip advisers and google reviews, Spain values human interaction and customer courtesy versus American’s opting to shop online or simply have a TV running in the background for their news source.

